His publishing adventure started back in 2017. It was not his first attempt to make money online, and he started dreaming of making money online, back in 1995 already. But let´s not start there.

Juan had been looking for an opportunity to make money online for a long time already, but he got very serious after moving from the Netherlands to Spain. He moved to Spain for 2 reasons. 

In the Netherlands, the IT market was (too) good. And he knew that it would be too tempting to stay at his IT job until his retirement (or die due to a hard attack before). He was sure it would not make him happy.

So, they moved to Spain, where Juan landed a (temporary) IT job. The job market in Spain is not that good, so he knew he had a clock ticking to find an alternative solution.

But what? Blog, selling physical products, E-Commerce Store, selling information products? He didn´t know yet.

A colleague of Juan made a suggestion, he advised Juan to read Rich Dad, Poor Dad by Robert Kiyosaki. Robert, explains the differences between his own dad, who was a professor at the University of Hawaii, and the father of a friend of his who did NOT finish any studies but was a multi-millionaire through real estate investing.

Robert´s real dad, the professor, was living paycheck to paycheck. His friend's dad, without formal education, owned land, owned hotels, owned apartment complexes. He had more money than he could spend. This book explains, through easy-to-understand examples, how poor people think and how to rich people think and how they use their money. And there is a big difference.

Poor people spend money on things that cost them even more money, like fancy cars. Rich people invest their money first in assets that generate money over time. Examples of assets are houses you buy to rent out, apartment complexes, music, video, books, and software.

So books can be considered an asset. You put in the work once, and you´ll make money every time you sell one. So books can make you money for years to come. During the same period that Juan was reading the book: "Rich Dad, Poor Dad", he saw an ad on YouTube from a guy who was generating over $10k a month by publishing books. That guy, in his mid-twenties, had to so-called laptop lifestyle. He could travel the world, and work when and wherever he wanted.

Juan thought: "If he can do it, I can also do it." and Juan decided to buy his training and become a book publisher.

You can watch, his story as he told it on the 2019 Cancun Mastermind in this video.